The entrepreneur behind Soft & co., Eva Wikander is the Founder and Creative Lead. She is a residential interior designer who specializes in custom, luxurious and modern interior design. Her seven years of professional interior design experience comes from working with renowned, award-winning interior design companies based in Naples, Florida. Eva has worked as a renowned graphic & apparel designer for brands such as Calvin Klein, Target, and Chico’s FAS. At these companies, she developed an eye for trends, modern style and color. With Eva’s vast design knowledge and luxurious interior taste level, she realized that there was a need for a modern take on interior design that was lacking amongst the Traditional, Nautical, and Tuscan styles popular in Southwest Florida. She created a business featuring minimalist furniture layouts, use of contemporary upscale materials, paired with modern color palettes of soft neutrals with reflective accents that set the stage for a modern approach to interior design firm Soft & co.